You may remember a little while back that I shared a feature that I was honored to be a part of by Kara Stevens of The Frugal Feminista. Well Kara is amazing and if you haven’t checked out her site yet, you should. In addition to being a part of my BMWK family, she also writes for the hugely popular site, Madame Noire. She eliminated $40K in debt in a short amount of time, and is teaching others to do the same. She’s been featured on numerous media outlets including Ebony and The Root.
So my sister and co-author, Julian and I were excited when Kara asked us to share 7 Branding Tips for New Entrepreneurs:
Julian’s tips for new small business owners:
Know who you are. When you know who you are, you understand your value. As it’s been said: You don’t get paid for the work you do in an hour; you get paid for the VALUE you bring to that hour. How can you know your value if you don’t know who you are? I’ve found that taking the time to get clear on who I am, what I want and what I deserve, has helped me become much more focused and clear on the direction in which I want to take my business. Because of that, I can resist the wrong opportunities—no matter how good they look—because they are not aligned with who I am or the vision I have for my life.
Deliver on your promise. There is no faster way to destroy your brand than by making promises to customers and clients that you don’t keep. In this age of social media, it is more important than ever for your brand to deliver. Providing consistently great products and customer service is one of the best types of marketing there is!
Christine’s tips for new small business owners:
Focus on relationship building. The money is in your relationships. People refer business to those they can vouch for, those who they know, like, trust and will go the extra mile. Build relationships that matter and surround yourself with people who you can learn and grow from.
Focus on creating and sharing great content that your audience wants/needs/will benefit from. When you focus your marketing on giving rather than receiving, you will inevitably attract clients/prospects. Don’t make it all about you and what you have to share (sell). Make it about your target audience and what they need, focus on their pain points and strategies to solve them.